Red Ribbon Week
Red Ribbon Week is the nation’s oldest and largest drug prevention program in the nation reaching millions of Americans during October of every year. By wearing red ribbons and participating in community anti-drug events, young people pledge to live a drug-free life and pay tribute to DEA Special Agent Enriqué “Kiki” Camarena. Red Ribbon Week is about teaching children to say no to drugs, alcohol, and tobacco. More recently, it has also included an anti-bullying campaign.